popop Launches First Official Store in Beijing

POPMART has opened its first permanent popop jewelry store on June 14 at Beijing China World Mall.

The new store is located at CB1008, B1, Central District, Beijing China World Mall, and marks POPMART’s expansion from blind-box offerings into a dedicated fine jewelry retail space under its popop line.

After testing fine jewelry releases tied to its popular IP, this flagship location will gauge how collectors respond to an in-person popop experience.